84%
Class A rent premium over non-prime office stock
Source: CommercialCafe 2025
Commercial & Property Developers
You don’t need a new building to compete like one.
84% Class A rent premium over non-prime stock
The most effective repositioning plays don’t touch the floor plate. They transform what tenants see first. Senza delivers the decorative and acoustic plaster finishes that move an asset from Class B perception to Class A reality — on compressed timelines, with the documentation your project requires.
The Market Context
The gap between Class A and everything else has never been wider.
In H1 2025, 71% of all office investment targeted Class A or Trophy product — while Class B and C buildings continued losing tenants. The flight to quality isn’t a trend. It’s a structural shift in how commercial tenants make leasing decisions.
Class A rents are 84% higher than non-prime stock. Tenants are paying 9–12% premiums for spaces that communicate investment quality — and the lobby is where that judgment is made in the first sixty seconds of a prospect tour. The finish is the signal. Senza is how you send it.
9–12%
Rental premium tenants pay for wellness and quality amenities
Source: REoptimizer, J.P. Morgan 2025
71%
Of H1 2025 office investment targeting Class A or Trophy assets
Source: REoptimizer H1 2025
20.4%
National office vacancy — concentrated almost entirely in Class B/C
Source: Moody's Q1 2025
The First Sixty Seconds
The lobby is where a prospect prices your building — before they reach the elevator.
How We Work
Built around your schedule, not ours.
A project manager's job is to protect the schedule, the budget, and the lease commencement date. Our process is designed around those three constraints — from the pre-mobilization substrate audit that eliminates on-site surprises, to the phased delivery sequencing that gets your lobby leasing-ready before upper floors are finished.
Pre-Mobilization
Substrate & Conditions Audit
We visit the site before mobilization to assess substrate condition, MEP clearances, temperature and humidity history, and existing finish conflicts. Written report within five business days. No on-site surprises.
Pre-Construction
Sequencing & Trade Coordination
We produce a sequencing plan showing the precise installation window relative to MEP rough-in completion, environmental conditioning, and adjacent trade activity. Formatted for your master schedule.
Construction
Phased Delivery by Zone
Lobby and amenity floors first. Upper-floor TI work phased to follow. We work in zones against your leasing timeline — so the spaces that need to be toured are finished before the spaces that don't yet have tenants.
First-Work
Inspection & Mock-up Sign-off
A Senza field representative is on site at first-work installation. Mock-up area inspected and approved before full scope proceeds. Finish deviations are caught at 50 sq ft, not 5,000.
Closeout
Documentation & Warranty
Written documentation of any field deviations, product data sheets for all applied systems, warranty certificates, and touch-up material for the building's maintenance team. Your closeout record is complete at handover.
Total Cost of Ownership
Painted drywall has a maintenance cycle. Plaster doesn’t.
Asset managers calculating lifecycle costs across a portfolio understand that the finish specified today has a budget implication every year for the next twenty. Painted drywall scuffs at skirting height, dents at furniture impact points, and discolors at HVAC registers — each requiring painting, patching, and repainting on a cycle that compounds invisibly in the maintenance budget.
Quality plaster is hard-surfaced and self-finishing. Localized damage is repaired without visible evidence. The surface can be repaired or recolored without removing the system. Senza can model the lifecycle cost differential for your specific asset — typical commercial lobbies show a 15–20 year maintenance cost advantage for plaster over painted drywall.
| Factor | Painted Drywall | Senza Plaster |
|---|---|---|
| Repainting cycle | Every 3–5 years in high-traffic areas | Repaint only when desired — not required |
| Damage repair | Patch + blend + full repaint to match | Localized patch with minimal visible evidence |
| Rebrand / recolor | Full repaint required, prep sanding | Topcoat over existing system — no removal |
| Acoustic performance | None — drywall is acoustically inert | NRC 0.75–1.00+ integrated in finish layer |
| End-of-life upgrade | Drywall replacement required | New topcoat over existing system |
| WELL / LEED contribution | None — standard paint has no value | WELL acoustic credits, LEED material credits |
Book a Consultation
Bring us your brief.
We’ll tell you what’s possible.
A working consultation with a Senza project lead — not a sales call. Bring your drawings, your timeline, and your scope. We’ll walk through which surfaces deliver the highest return, what the sequencing looks like against your master schedule, and what the finish will cost to own for the next twenty years.
Design Consultation
Accepting new projects
- Surface-by-surface review against your schedule and leasing timeline
- System recommendations with tested NRC data and lifecycle cost modelling
- Sequencing plan framework for integration into your master schedule
- Written summary of findings — yours to share with your team or ownership
- Complimentary for active commercial repositioning and development projects
Book Your Consultation
Sales@SenzaPlaster.com · Response within one business day